Universal Music Special Markets offers an exciting initiative that transcends one-off promotional events: partnership marketing.
By leveraging a pool of resources, experiences, and contacts, Special Markets can forge long-term collaborations with your organization that are multi-faceted and wide-spreading. Our companies will strive to generate promotional campaigns, enter diverse revenue centres, and realize shared profits through nontraditional channels.
Examples of clients that have benefited from our partnership marketing programs include Air Miles with its membership/loyalty rewards, Dell with e-commerce initiatives and the Dell Music Store, and Rogers with customer appreciation strategies. Click here for further details (link to below – Our Partnerships).
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Save More Give More With Mastercard
This special 12 days of Christmas campaign offered amazing music gifts at unbelievable prices. Special discounts on CDs and digital downloads was the flagship offering for this unique online program. Mastercard was able to leverage Universal's...
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