Retailers often seek an exclusively branded product that reinforces their stores’ image in the eyes of consumers.
In addition to generating a new revenue stream, custom CD lines or ‘private labels’ can be used to help launch a new product, promote anniversaries, establish links to websites, or implement bounce-back coupons for bonus offerings.
Your private labels can be easily themed for Back to School, Holiday, Corporate Anniversary, Valentine’s Day, Mother’s Day, or Father’s Day.
Case Studies
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Chapters Indigo
Chapters Indigo
Chapters Indigo... More Than Just BooksRecognizing the eclectic taste of their unique demographic, Chapters Indigo took advantage of their captive market by creating a select line of occasion-based CDs. Focusing on Mother's Day and Summertime Hits among...
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Roots
Roots
The Roots of MusicBy developing a branded line of CDs, Roots was able to appeal to their customers' wide range of tastes. Supported by in-store and online advertising, the series became a collector's item among music enthusiasts.
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